This is a significant move in the world of media and entertainment. As we have said, brands, media and entertainment are converged. This shows — not only that MediaVest is serious – but that they have a person that “gets it” at the helm.
As SMG CEO Laura Desmond, commented in AdAge.com: “Brian weaves together … a keen sense of how to create partnerships and deals, mastery of content and an understanding that it’s [both] traditional and nontraditional messaging.”
Is this the beginning of content leading the media industry?