Category Archives: Uncategorized
Schick Hydro Gets It
Written on June 18, 2012 at 3:21 pm, by nickym
They want men to choose the days they live with stubble and those they choose a clean-shaven face. In any case, they are sponsoring web content: the catch; they don’t show razors. The article reveals that Brad Harrison, the senior group marketing director for Schick Hydro, avoided temptation. “I’m the brand guy, and my first Continue Reading »
Is Terkelson CEO Appointment The Beginning of Content Leading Media Industry?
Written on June 18, 2012 at 3:15 pm, by nickym
This is a significant move in the world of media and entertainment. As we have said, brands, media and entertainment are converged. This shows — not only that MediaVest is serious – but that they have a person that “gets it” at the helm. As SMG CEO Laura Desmond, commented in AdAge.com: “Brian weaves together Continue Reading »
Welcome
Written on May 1, 2012 at 4:55 pm, by toml
Welcome to the ML Search site and our blog “Content Matters.” In these writings we will look at the new demands on media and entertainment executives in a converged world. As we all know, the challenges have never been greater to find a share of voice, share of mind, and just plain old audience share. Continue Reading »