Category Archives: Uncategorized

Schick Hydro Gets It

Written on June 18, 2012 at 3:21 pm, by

They want men to choose the days they live with stubble and those they choose a clean-shaven face.  In any case, they are sponsoring web content: the catch; they don’t show razors. The article reveals that Brad Harrison, the senior group marketing director for Schick Hydro, avoided temptation.   “I’m the brand guy, and my first  Continue Reading »

Is Terkelson CEO Appointment The Beginning of Content Leading Media Industry?

Written on June 18, 2012 at 3:15 pm, by

This is a significant move in the world of media and entertainment. As we have said, brands, media and entertainment are converged. This shows — not only that MediaVest is serious – but that they have a person that “gets it” at the helm. As SMG CEO Laura Desmond, commented in “Brian weaves together  Continue Reading »


Written on May 1, 2012 at 4:55 pm, by

Welcome to the ML Search site and our blog “Content Matters.” In these writings we will look at the new demands on media and entertainment executives in a converged world. As we all know, the challenges have never been greater to find a share of voice, share of mind, and just plain old audience share.  Continue Reading »

People Matter

Content on executive matters, executives that matter, programming, revenue and... ++

Learn How Leading Companies Build Workforces for the Future

The World Economic Forum predicts that “by 2020, more than a third of the desired core skill sets of most occupations will be comprised of skills that are not yet considered crucial to the job today.”more…

How to be an Inspiring Leader

When employees aren’t just engaged, but inspired, that’s when organizations see real breakthroughs. Inspired employees are themselves far more productive and, in turn, inspire those around them to strive for greater heights….  

Horse Whispering in the Workplace?

Just as horses read intentions, so do people — and kindness is good for any relationship. As Bob advises, “Don’t put your purpose before your connection.” TARA BENNETT-GOLEMAN is the author of “Mind Whispering: A New Map to Freedom From Self-Defeating Emotional Habits.” Read more>>>

show more updates >>