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Schick Hydro Gets It

They want men to choose the days they live with stubble and those they choose a clean-shaven face.  In any case, they are sponsoring web content: the catch; they don’t show razors. The article reveals that Brad Harrison, the senior group marketing director for Schick Hydro, avoided temptation.   “I’m the brand guy, and my first  Continue Reading »

Is Terkelson CEO Appointment The Beginning of Content Leading Media Industry?

This is a significant move in the world of media and entertainment. As we have said, brands, media and entertainment are converged. This shows — not only that MediaVest is serious – but that they have a person that “gets it” at the helm. As SMG CEO Laura Desmond, commented in AdAge.com: “Brian weaves together  Continue Reading »

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