People Matter

Schick Hydro Gets It

Posted on June 18, 2012 at 3:21 pm

They want men to choose the days they live with stubble and those they choose a clean-shaven face.  In any case, they are sponsoring web content: the catch; they don’t show razors. The article reveals that Brad Harrison, the senior group marketing director for Schick Hydro, avoided temptation. 

 “I’m the brand guy, and my first instinct was, ‘Can’t we make the guys shave when they get home from surfing at night?’ ” Mr. Harrison said at “‘And why can’t they all wear Schick T-shirts?’”

 His restraint will show us how cool content can turn into engaged men – and not “engaged to be married.” Look for others to follow his lead.